This is Our Macca’s

McDonald’s is about families.

Problem: McDonald’s was built on the premise of a family restaurant, however was losing its appeal to other alternatives such as sushi, Chinese and other local alternatives

Solution: Re-ignite the love for McDonald’s as a place for the entire family 

Execution: Family moments

Results: Drove re-appraisal of McDonald’s as a family restaurant and increased family foot traffic by 20%

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The Name It Burger

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Happy Meal: Meet the Emlings