This is Our Macca’s
McDonald’s is about families.
Problem: McDonald’s was built on the premise of a family restaurant, however was losing its appeal to other alternatives such as sushi, Chinese and other local alternatives
Solution: Re-ignite the love for McDonald’s as a place for the entire family
Execution: Family moments
Results: Drove re-appraisal of McDonald’s as a family restaurant and increased family foot traffic by 20%