What will the next burger be called?

A new limited edition burger.

Problem: How do you drive excitement and traffic for a LTO burger

Solution: You develop a great tasting burger and hand over the naming rights to the Australian public

Execution: McDonald's Australia first consumer participation idea

Results: Sold 4.2 million burgers – the best-selling promotional burger ever

Awards:  Effie’s: Gold. International Advertising Bureau: Finalist. FAB: Finalist. APMA: 2 x Gold. New York Festival: Bronze. Cannes Lions: Integrated Finalist. ADMA: Grand Prix, 2 x Silver

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