What will the next burger be called?
A new limited edition burger.
Problem: How do you drive excitement and traffic for a LTO burger
Solution: You develop a great tasting burger and hand over the naming rights to the Australian public
Execution: McDonald's Australia first consumer participation idea
Results: Sold 4.2 million burgers – the best-selling promotional burger ever
Awards: Effie’s: Gold. International Advertising Bureau: Finalist. FAB: Finalist. APMA: 2 x Gold. New York Festival: Bronze. Cannes Lions: Integrated Finalist. ADMA: Grand Prix, 2 x Silver