Meet the Emlings
A different kind of toy.
Problem: The McDonald’s Happy Meal toy was seen as a waste of money and contributing to landfill and pester power. How do we re-invite a classic product that is known for its surprise and delight toy?
Solution: A new digital edutainment platform that entertains and educates
Execution: Emlings. A new series of characters that educate and entertain kids
Results: Renewed drive and love for an old classic and increase in Happy Meal sales by 35%