Meet the Emlings

A different kind of toy.

Problem: The McDonald’s Happy Meal toy was seen as a waste of money and contributing to landfill and pester power. How do we re-invite a classic product that is known for its surprise and delight toy?

Solution: A new digital edutainment platform that entertains and educates

Execution: Emlings. A new series of characters that educate and entertain kids 

Results: Renewed drive and love for an old classic and increase in Happy Meal sales by 35%

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This is Our Macca's

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Happy Meal: How does it stack up?