Happy Meal: How does it stack up?

 

Being a quick service restaurant (QSR) there is a perception that the food is unhealthy and bad for you. How do we overcome this perception and drive permission especially with parents that McDonald’s provides healthy options?

Solution

Share the facts 

Execution

Show the product benefits and nutritional informational in a fun and entertaining way 

Results

Increased trust scores by .6pts and increased Happy Meal sales by 15%

Previous
Previous

Happy Meal: Meet the Emlings

Next
Next

Happy Meal: The Brand