Happy Meal: How does it stack up?
Being a quick service restaurant (QSR) there is a perception that the food is unhealthy and bad for you. How do we overcome this perception and drive permission especially with parents that McDonald’s provides healthy options?
Solution
Share the facts
Execution
Show the product benefits and nutritional informational in a fun and entertaining way
Results
Increased trust scores by .6pts and increased Happy Meal sales by 15%