Happy Meal: The Brand
Reigniting the fun.
Problem
Happy Meals have been a favourite at McDonald’s for over 15 years. In recent times they had lost their appeal and saw a decline in sales. How do we remind Mum’s of the classic favourite as a great meal option for kids?
Solution
We bring to life the purpose of Happy Meal’s. A fun meal for kids
Execution
Fun
Results
Arrested decline and increased brand awareness by .5pts