Happy Meal: The Brand

Reigniting the fun.

Problem

Happy Meals have been a favourite at McDonald’s for over 15 years. In recent times they had lost their appeal and saw a decline in sales. How do we remind Mum’s of the classic favourite as a great meal option for kids?

Solution

We bring to life the purpose of Happy Meal’s. A fun meal for kids

Execution

Fun

Results

Arrested decline and increased brand awareness by .5pts

Previous
Previous

Happy Meal: How does it stack up?

Next
Next

Cheeseburger. Simple.