McCafé: Mum’s place
Yours to enjoy.
Problem: How do you increase foot traffic and sales at McCafé in shoulder periods?
Solution: You position McCafé as a refuge for Mum. A place to relax and unwind with a quality coffee while the kids are entertained
Execution: Mum’s
Results: Increase in sales by 28% in shoulder periods and change in perception that McCafé is the ideal place for Mum’s to relax; increase by .4 pts