McCafé: Mum’s place

Yours to enjoy.

Problem: How do you increase foot traffic and sales at McCafé in shoulder periods?

Solution: You position McCafé as a refuge for Mum.  A place to relax and unwind with a quality coffee while the kids are entertained

Execution: Mum’s

Results: Increase in sales by 28% in shoulder periods and change in perception that McCafé is the ideal place for Mum’s to relax; increase by .4 pts

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McCafé: Coffee Quality

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My Macca's Moment