My Macca’s Moment

It’s the little things.

Problem: How do you stay relevant and drive re-appraisal of a classic favourite to remain top of mind

Solution: You tap into the everyday moments in life that deserve a celebration with McDonald's

Execution: Moments

Results: Drove re-appraisal of the brand among teenagers by 65% and gave people a new reason to visit McDonald's.

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McCafé: Mum's Place

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McHappy Day