McCafé: Coffee Quality
Barista-made coffee.
Problem: McCafé was losing share to the likes of Gloria Genes, Muffin Break and other coffee houses as the perception was McCafé sold cheap, filtered coffee. How do you change perception as a reputable quality coffee destination and drive traffic?
Solution: Launch barrister made coffee to the market and tell our quality story
Execution: Teddy
Results: Increased quality perception scores by 3 pts and increased sales by 42%