‘Plan for COVID.’

Problem: On the back of the worldwide pandemic, as people receive their ‘jabs’, how do we encourage the older generation to seek out anti-virials to ensure they remain healthy and protect those around them with so much hysteria coming from government, corporates, and society

Solution: Normalise all the feelings we are experiencing at this uncertain time by highlighting our self-conscious thoughts, encourage people to call their doctor for anti-virials advice

 Execution: Jim and his conscience

 Results: 60% over forecast in the first 2 months of launch