‘The Down Low.’

Problem: Young Australian women are being prescribed the contraceptive pill as a default by their GP’s when they could actually be better suited to alternatives like long-acting reversible contraceptives (aka LARCs; the rod implant or the IUD).

How do we to educate young Australian women about the benefits of LARCs to empower them to see their GP and advocate for their needs?

Solution: Design a platform and build a brand, ‘The Down Low’, that is a source of knowledge and empowerment for women to learn and discover about all things women’s sexual health, specifically contraception.

 Execution: Data led social and digital content campaign across owned, earned and paid

 Results: As a result of seeing the campaign;

• Polling shows 50% of women are more likely to have an empowered conversation with their GPs

• Driven over 2,000 users to download our Instant Experience How-To Guide for talking to your GP about contraception

• An increase in client owned LARC scripts by 15%

Awards:

• Prime Award for Creativity in Communication (2021, 2022)

• AMI Marketing Awards (2021, 2022) best digital campaign

• B&T Awards (2021) best social and digital campaign