‘Kindness announcement.’

Problem: Kindness is free and should be available to all, however this given is not always the case, with 35% of people experiencing some form of bullying

Solution: Highlight Kindness Factory purpose ‘to teach the world the power of Kindness’ by encouraging ‘act’s’ on World Kindness Day

 Execution: Kindness announcement

 Results:

• 76,117 acts logged on WKD alone. 4650% increase YoY

• 3248% increase in web traffic YoY

• 58 additional school curriculum enquiries

Awards: Best ad on the day, Best ads on TV