Be unstoppable.

Problem: Nutri-grain is an established brand of Kellogg’s but had lost its appeal amongst the teen target audience. It had always been associated with ironman however, how do we win back teens and be relevant in their lives?

Solution: We tap into their adventurous mindset as a brand that understands and supports them

Execution: Unstoppable stories. A series of digital stories demonstrating the unstoppable purpose of the brand in an aspirational way

 Results: Reignited the brand amongst Mums and teens with brand awareness increasing by 22% and sales increasing by 30%. All on-line video views had a completion rate of 95%