What’s your perfect bowl?

Problem: Breakfast cereal as a category was in decline. Breakfast as we knew it had changed given the new pressures of modern day. How do we re-enforce Kellogg’s as the breakfast choice for Australians?

Solution: Tap into the Australian the Australian way of life to understand how Australians eat their cereal

Execution: My perfect bowl.  A series of real-life stories showcasing what Australian’s love about their breakfast bowl and how they consume it 

Results: Brand awareness uplift of 33% and sales increase across all featured SKU’s