Breast Implants by Mentor: #MyBoobsMyBusiness
My boobs, my business.
Problem: Breast implants and the women who want to get them face huge stereotypes and stigma steaming from societies projection of the over enhanced aesthetics that the media portrays, therefore turning women away.
Solution: Tap into the BOPO (Body Positivity) movement and celebrate women for being women and embracing yourself, your look and your boobs.
Executions: An empowerment movement for women titled ‘My boobs, My Business’
Results: 145% increase in surgeon enquires as a direct result of seeing the campaign
Awards:
Prime Awards 2021 – Best use of data and creativity
Prime Awards 2022 – Best creative campaign