Band-Aid
For even the smallest of wounds.
Problem
Band Aid is a well known and established brand from the Johnson & Johnson family of brands. How do we promote a new SKU and encourage trial and remain top of mind as the wound care solution when you have a cut or graze?
Solution
We tap into the care and protection of our love ones, specifically kids, to show we care
Executions
Small wounds
Results
Increased in brand awareness by 5%
