Virtual Equality for Queeraz
Problem: Queeraz wanted to demonstrate its support for the marriage equality yes vote, lobby government and raise awareness amongst the general public that love is love
Solution: Highlight the progressive nature of our sister country NZ and the lengths that same sex couples in Australia have to go to have their love officially recognised
Execution: Virtual equality. A powerful event that was amplified through social and PR
Results: Australian Federal Government voted YES.