Starting a movement.
WWF wanted to bring awareness to the conservation issues we were facing as a country and the world. We set out to bring attention to this issue and drive mass participation through a simple act of switching off your lights for an hour as a symbolic gesture of understanding. Introducing Earth Hour.
Cathy Freeman x Earth Hour
“If this is what one person can do in an hour, imagine what we could all achieve together?”
Don’t be the only light left on
The story of three friends in the outback who are besieged by a swarm of moths after neglecting to switch their lights off.
