Teaching kids about sun safety.

Problem: When it comes to Sunscreen application, Australians were becoming complacent and either; not applying sunscreen or applying once and thinking they were protected. How do we remind Australians of the need to apply sunscreen and regularly throughout the day?

Solution: An Education campaign to re-instate what we were all taught re: sunscreen application but have forgotten or ignore, especially when it comes to children

 Execution: An educational campaign told by a fictional character Sizzledodge

Results: Increased sunscreen sales through major customers by 35% and changed the behaviour of Australians with 8/10 who had seen the campaign saying they will change their daily sunscreen habits.