The Breakers Party
Championing breaks.
Problem: Kit Kat is known for the chocolate to have with breaks. It was losing its relevance, so how do we ignite excitement back into the category and drive re-appraisal of an established brand known for breaks?
Solution: We create a campaign to champion breaks and more of them.
Execution: Kit Kat Breakers party
Results: Highest sales of Kit Kat in a campaign period with sales increase of 50% and renewed focus amongst customers.