Listerine: Mouth Off
Listerine is worth it.
Problem: Listerine is an established brand, however was being undercut on price at major retail outlets who were in a discounting mindset. How do we reinforce Listerine’s point of difference as well as being the brand worth paying more for?
Solution: We demonstrate the product and its benefits through a serious of torture tests
Executions: Listerine Mouth Off
Results: Won self-space in retailers and increased sales by 22%