Serena

Berlei wanted to leverage The I Touch Myself project and launch the Berlei Myectomy Bra which was a new and improved design.

Solution

Use a well-known Berli Ambassador to tell and spread our message

Execution

Serna Williams launches I Touch Myself to the world

Results

Reached 100 million + ppl and sold out of Berli I Touch myself Bras in the first day of the campaign going live