Let it flow.

Problem: Heineken developed an innovative piece of technology in its new product, The Heineken DraughtKeg. How do we launch this product without cannibalising our hero bottles and on-premise activity?

Solution: A demonstration of the product that highlights usage occasion

Execution: Draught Academy

Results: 100,000 impressions and 90% completion rate of the academy experience which drove demand for the product which sold out in the first 3 weeks of launch