Creating a brand.

Problem: EnergyAustralia (the retail arm) was privatised and sold by the NSW government. How do we launch the new company that has the same name?

Solution: We tell consumers of our arrival and state our purpose and offer 

Execution: A series of comms that told the EnergyAustralia story in a fun and quirky way 

Results: Brand re-call and message out-take 80% among target market