‘Open.’
Problem: Amstel is a Dutch beer famous in Europe for its low carb, crisp, clean, full strength taste. How do you put the brand on Australian’s consideration list referencing the heritage and the beers unique selling proposition of low carb to drive sales?
Solution: An on-premise consumer activation to put Amstel on people's radar and get men to open to the possibility of Amstel
Execution: On premise staged events designed to engage interest and intrigue, along with the opportunity to sample product and use the outputs for an advertising campaign
Results: Increased brand awareness and trail by 35% during activation and increased brand recall 5 basis points post campaign
Awards: APMEA: Gold. GPC: 8 Ball
‘Full Strength, Low Carb.’
Problem: Amstel is a Dutch beer famous in Europe for its low carb, crisp, clean, full strength taste. How do you put the brand on Australian’s consideration list referencing the heritage and the beers unique selling proposition of low carb?
Solution: Tell the brand and product story is a fun and irreverent way that will capture attention and put Amstel on the consideration set
Execution: On and off-premise brand comms
Results: Increased brand awareness and brand understanding by 25%
